Prior to using Avina, the sales team at Ingenious relied on cold outbound to generate pipeline and had little to no visibility into the intent and behavior of the leads they reached out to. This hindered their ability to convert that pipeline since they couldn’t tell which leads were showing positive intent, when to follow up with them, and what messaging would resonate.
After experimenting with different sales AI platforms, the team at Ingenious ultimately chose Avina because it uncovered the most actionable insights for them. As the first adopter his team, James used Avina’s alerts to identify key deals in the pipeline that were showing intent and activated those deals by striking when the iron was hot.
One of those deals was a large real estate development firm that James had emailed. Several days later their Director of Construction visited Ingenious’s website, browsed their value props for Owners & Developers, and read about their differentiators compared to a competitor.
Avina identified the name of the visitor, summarized this activity including exactly what they read about, and fired a Slack message to James. Armed with that intel, James immediately picked up the phone (like the 🔥 sales rep he is), got a demo scheduled, and closed that deal worth $30k. As it turns out, closing that deal bumped James up to the top of the sales leaderboard!
With Avina now surfacing deals that James should pay attention to, and providing AI-native tools to quickly research those accounts and draft messages, James saves about 9 hours of work every week and we helped create $123k in pipeline in just one month. Ingenious is now in the processing of rolling Avina out across the team more broadly.
“Avina has completely changed the way I work. Before I felt like I was shooting in the dark to get responses, but now I have the highest propensity buyers being delivered to my doorstep, and I can focus on closing those deals.”