Automate your GTM with signals and unlock your hidden pipeline.
If you’re interested in implementing this with your team, you can book a demo here or sign up for a free 7-day trial.
This guide includes five proven outbound email sequences designed to convert real-time intent signals into warm, high-converting conversations. These sequences are structured to be plug-and-play across teams and tools.
Each sequence is triggered by a specific type of signal (e.g., website engagement, job change, ad click) and includes 4 emails spaced over 9 days. They’re written to sound natural, low-pressure, and helpful (not salesy) and are meant to feel like a human reaching out at just the right time.
Choose your signal type
Scroll to the signal that matches your trigger:
Use these in your CRM or sales engagement tool
These sequences can be dropped into tools like HubSpot, Salesforce, Outreach, Salesloft, or Apollo. You can run them manually or build workflows that trigger them automatically when the matching signal fires.
Customize lightly
The language is intentionally one-size-fits-all, but feel free to tweak for tone, product category, or persona. Just don’t over-personalize, the value is in the timing and the simplicity.
Respect the timing
Spacing is important. These were tested with:
Email 1 on Day 0
Email 2 on Day 2
Email 3 on Day 5
Email 4 on Day 9
This pacing keeps you top-of-mind without overwhelming the prospect.
Keep it helpful, not pushy
Each email offers something of value (a playbook, template, quick story, or walkthrough) without asking for a meeting right away. When it’s a good fit, buyers will respond.
Subject: This is usually when teams make the switch
Email 1 (Day 0)
Hey {{first_name}},
Something we’ve noticed: when teams start digging into tools for {{problem area}}, they’re usually in the early innings of change.
If you're in the middle of exploring, I can send over a quick breakdown of what similar companies did to move fast and stay focused.
Want me to send it?